Lazy Oaf

HELLO WE ARE LAZY OAF

Lazy Oaf are a pop graphic, print focused label bringing you an array of T-shirts, sweatshirts and accessories for girls and boys alike. Founded in 2001, Lazy Oaf is the brainchild of doodle-fanatic Gemma Shiel who decided to turn her tea-fuelled scribblings into T-shirts. Starting life on a market stall in East London, Oaf designs can now be found in over 150 concept stores and specialist boutiques worldwide. All collections are designed by Gemma who pulls out ideas from the dark recess of her brain to bring us a technicoloured world of strange beings, hidden treasures and tasty snacks.

Our website is where you will find all the latest designs, creations and goings on in Oaf land. Alongside our site, we have our own West End London store open since 2005. Here we hold events to launch new collections to our customers and produce exhibitions. Our most recent event ‘The Lazy Oaf Drawing Club’ included live drawing from fellow illustrator friends and exhibited works from talented drawers worldwide. Events like this allow us to build up a creative force establishing the Oaf brand into more than just a fashion label.

A/W 2009 is here!

In this seasons collection we have literally gone outta space so don’t be afraid to delve into our chest of Galactic Treasures and get lost in a surreal world of crazy seals, American wrestlers and dancing planets.

Feast your eyes on our array of all over prints including finger lickin' chicken drummers, fizzy Lazy Oaf pop and tuneful piano keys.

You can expect to find new T-shirts and sweatshirts for both girls and boys as well as some brand new shapes. Don't miss our new super comfy sweatshirt dresses or the über versatile loose fitting box T-shirts for girls. And be prepared to have your minds blown by our selection of accessories and jewellery including a space age rucksack, gem-tastic necklaces and knitted kitty scarf.